Indesit makes senior marketing changes

17 Sep, 15

Piero Pracchi named senior director brand and digital marketing (EMEA)

Household appliance manufacturer the Indesit Company has announced senior staff changes in its marketing department.

Marketing director of UK & Ireland Piero Pracchi has been promoted to senior director of brand and digital marketing (EMEA). According to Indesit, his role “will bring an opportunity for the company to reflect its UK experience in the evolution of its brands”.

He has been succeeded by Fiona Hope who will be leading the marketing department with Pracchi. She joins the company from her role as managing director with SodaStream, and prior to that she had a series of marketing roles within Coca-Cola.

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Marketing director of UK & Ireland Fiona Hope commented on her appointment: “I’m very much looking forward to becoming an integral part of the team at Indesit Company and using my previous experience to continue to drive growth and market share.

“This is an exciting time for the company, which now includes a variety of brands from entry to premium, and I believe I can bring real value to the company at this key time.”

Piero Pracchi added: “I’m looking forward to the next challenge within Indesit Company at EMEA level and the extra responsibilities it brings.” The Indesit Company is part of the Whirlpool, which set out its global strategies for its brands at IFA.