Food waste disposer and specialist tap manufacturer InSinkErator has appointed Jamie Griffin digital marketing and ecommerce manager for Europe and Russia.
He joins the company, with a background in digital marketing, from heading up digital communication teams and supporting business growth to implementing data-led, commercially-backed, CRM and social media strategies.
Griffin also has experience in the KBB industry following a three year stint as digital marketing manager with Bathstore.
Speaking about his new appointment Jamie Griffin said: “I’m really looking forward to implementing and amplifying digital and ecommerce strategies in the range of different markets for InSinkErator, while supporting the company’s exciting business growth plans.
“A key priority is to continue to raise awareness of the InSinkErator brand and educating consumers on the benefits of our product offering, especially food waste disposers.
“InSinkErator adapts with the changing times and continues to perform with impressive growth, year-on-year.
“A strong, consistent, digital presence is more important than ever with consumers spending more time at home, online, as well as re-investing in their homes.
“It’s great to be back in the buoyant KBB industry and I’m looking forward to the exciting times ahead, working with and supporting the already strong and ambitious InSinkErator team.”
Managing Director, EMEA at InSinkEratorAshley Munden commented: “We are delighted to welcome Jamie to the team.
“His capabilities and knowledge of digital marketing, social channels and how best to utilise digital resources are impressive and, with our ambitious future growth plans, his skills will be invaluable in supporting the company now and in the future.”
InSinkErator celebrated its 80th anniversary, in 2019, having been established by American architect John Hammes in 1938.
It was acquired in 1968 by current owners Emerson Appliance Solutions.