InSinkErator has announced the appointment of Amber Sheppard to the role of key account manager, responsible for South West England and the Midlands.

She will support independent kitchen retailers and plumbing and heating merchants in those areas.

Bringing six years of experience to the role, having most recently worked at Swift as an area sales manager, Sheppard is familiar with the market and has expertise in building and maintain partnerships.

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Amber Sheppard said: “My main goals at InSinkErator are to maintain longstanding relationships with our valued retail partners and merchants, as well as to seek opportunities to open new accounts.

“I love being out on the road, meeting current and new customers, and I’m keen to spread the word on the benefits of InSinkErator food waste disposers and specialist kitchen taps.

“Importantly, I look forward to supporting, developing and increasing the prospects and success of our customers’ businesses too.”

She continued: “I’m also aiming to encourage more InSinkErator displays in kitchen showrooms.

“Food waste disposers are a sustainable and hygienic food waste solution for the kitchen however, they are often under the radar for many consumers.

“There is huge scope for retailers to educate consumers on the benefits of owning an InSinkErator food waste disposer.      “

UK sales director of InSinkErator Kevin Carr added: “We are pleased to have Amber on-board, and she is already a highly valued member of the sales team.

“With her industry experience and extensive product knowledge, Amber will help us deliver the best service and support for our trade partners.”

InSinkErator was recently acquired by the Whirlpool Corporation for $3billion.