Joe Milkins has been appointed as specification sales manager for Geberit in the South West.

In his new role, Milkins will be responsible for building relationships with architects and developers, while working to maximise awareness of Geberit’s full product offering among those in the sector.

These include its Smyle bathroom furniture, slimmer Aquaclean WC and matt finish flush plates, which were on show at Clerkenwell Design Week earlier this year.

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Bringing a host of local knowledge, he will also oversee new business development across the South West, reporting into specification sales director Gael Temple.

Prior to joining Geberit, Joe Milkins spent the past nine years in the building and construction industry, most recently as national sales manager for Estimators Online.

During that time, he managed a national territory comprising of over 27,000 builder customers along with 2,500 builders’ merchants’ outlets.

Milkins was also responsible for helping maintain and manage a database of over 10,000 architects, while supporting building contractors with the procurement of materials and managing a team of territory sales managers.

Beginning his career as a self-employed contractor, working commercially across the South West, he has always had a keen interest in construction and property.

The Geberit Group is an European manufacturer of sanitaryware and plumbing products, with 29 production facilities.

It employs around 12,000 people across 50 countries and generated sales of CHF 3.1billion in 2018.