Lakes welcomes head of customer experience

British manufacturer Lakes Showering Spaces has appointed Tracey Boulton to the newly-created role of head of customer experience.

31 Mar, 25

British manufacturer Lakes Showering Spaces has appointed Tracey Boulton to the newly-created role of head of customer experience.

Lakes welcomes head of customer experience

Boulton has been with Lakes for 14 years and brings a wealth of brand and industry knowledge, as well as understanding of customer needs, to this position..

In this new role, she will oversee the development and implementation of customer experience strategies, ensuring feedback enhances service levels. 

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During her previous role as head of customer service, Lakes maintained a Net Promoter Score (NPS) of 80%, which it says reflects the company’s focus on exceeding customer expectations.

Tracey Boulton commented on her new role: “I’m excited to take on this new role and continue working closely with our customers to ensure we deliver the best possible experience.

“Customer feedback is invaluable in driving positive change, and I’m looking forward to exploring new ways to gather and act on this insight as we move forward.”

Managing director of Lakes Showering Spaces Mike Gahir added: “Tracey’s appointment is a reflection of her outstanding dedication and the critical role she has played in shaping our customer experience.

“This new position will allow her to build on that success, helping us futureproof our service and maintain the high standards our customers expect.”

Her appointment comes at a time when Lakes strengthens its sales team with the appointment of sales director Mick Bone.

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