Showering spaces manufacturer Lakes has welcomed Darren Bedford as national sales manager.
Based at Lakes head office in Tewkesbury, he joins the existing team of area sales managers and will focus on supporting them in growing relationships with merchant customers.
With almost 20 years’ experience in the industry, Bedford has worked for brands such as Wirquin, Merlyn and joins the company from Aqualisa.
Speaking on his appointment Bedford said: “I’m excited to be joining the Lakes team at such a pivotal time in the industry.
“There are fantastic opportunities for us to grow sales even further through our merchants’ network and by helping them to embrace the additional scope in a post-lockdown world through Lakes Online Showrooms, together we can achieve great things.”
Managing director of Lakes Bathrooms Bev Brown commented: “Our sales team is key in nurturing our strong merchants’ network and Darren will be a great additional to Lakes’ team.
“We have worked hard to develop a reputation for experienced and knowledgeable staff as well as first-class customer service, and Darren brings a wealth of experience to further enhance our offering.
“With his drive and track record, and a really exciting pipeline of new products for this year, I can’t wait to see the results from Darren and the rest of the sales team.”
Darren Bedford’s appointment follows on from Mike Gahir who was named director of the business last year.