Caple has appointed Nadeem Sharif as business development manager for Suffolk, Essex and North East London regions.
Sharif has a kitchen and bathroom background, which involved selling a variety of products to independent retailers, nationals, DIY, builders’ merchants and regional house builders.
In his new position, Nadeem Sharif will be responsible for growing the brand’s presence and selling Caple’s appliances, sinks and taps, bedroom furniture and kitchen furniture, including its latest Leigh painted options.
His customers will number independent kitchen and bathroom retailers, builders’ merchants, designers and electrical wholesalers.
Sharif commented on his position: “My transferable skills and experience will enable me to sell Caple products using the established relationships I have already built over a number of years in my dedicated areas.
“I’m also looking forward to meeting new clients and I have the advantage of being multi-lingual, which will help when dealing with customers whose first language isn’t English.”
Managing director of Caple Danny Lay added: “Nadeem is a very welcome addition to our team. His proactive approach, background in the kitchen and bathroom industry and ability to speak different languages will enable him to work well with our customer base.”
Caple was established in Bristol in 1995 and it’s where the business is based today, with a HQ and showroom.