Trio of sales appointments at BA

UK manufacturer of kitchens, bedrooms and components BA has expanded its sales team with a trio of appointments.

27 Jan, 22

UK manufacturer of kitchens, bedrooms and components BA has expanded its sales team with a trio of appointments.

Trio of sales appointments at BA

Pictured left to right: Charlotte Hall, Gerrad Woods, Olivia Parelai


Charlotte Hall has been named area sales manager for Yorkshire and the North East of England.

She has been working in the kbb sector for five years, with experience of selling kitchen appliances and worktops into kitchen retail showrooms

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Hall commented on her new role: “I have always been passionate about bringing the very best products and services and I cannot wait to get out in the field, meet with customers in person and share the exceptional range of products we offer for the kitchen and bedroom space.

“Becoming a member of the team at BA is a hugely positive step forward for me both personally and professionally, and I can’t wait to continue making a difference together.”

She has been joined by Gerrad Woods who has been appointed area sales manager for the Republic of Ireland.

He has two decades of experience specialising in B2B sales and brand development for businesses in the KBB industry, including 25 years as a sales  business development manager.

His previous roles include senior sales management positions at Tippo International, O&S Doors (ROI) and Collier Kitchen Supplies.

Woods commented on his new role: “A cabinetmaker by trade, I am able to bring a unique approach and methodology to my new sales role at BA, an attribute I believe has contributed greatly to my level of success to date in the industry.

“Throughout my career, I have been able to earn the trust and respect of my customers and so I look forward to applying the same level of customer focus and in-depth knowledge here, with a view to offer best-in-class service and generate repeat business in the long term.”

Completing the line-up of area sales managers is Olivia Parelai who is covering the North West of England and the Isle of Man.

She brings a wealth of experience in CAD software and all aspects of kitchen design having worked in the KBB industry for the past five years, including time at a German manufacturer, and has worked  with retailers, manufacturers, and designers.

More recently, she has worked alongside builders, developers and national merchants selling kitchens to trade customers on and offline.

Parelai commented: “To have the opportunity to work with such an established brand in an industry I love and already have excellent business ties with, is a great prospect and I can’t wait to make real impact across my target accounts and respective sales regions.

“With Kbb 2022 just around the corner, I feel energised to have the chance to meet existing customers face to face, as well as forge new relationships moving forwards.”

Each area sales manager will be responsible for increasing sales, developing strategies, customer communications and market analysis across their geographical location.