Twyford creates press co-ordinator role

19 Dec, 14

Genovese takes newly-create job role of press and events co-ordinator

Ilaria Genovese has been appointed to the newly-created post of press and events co-ordinator for Twyford and Keramag Design, reporting to the head of marketing, Sabine Mané.

Genovese will manage and co-ordinate all of Twyford and Keramag Design’s events and exhibitions and will propose and manage a social media strategy for both companies.

Making the move from her native Italy, she joined Twyford in 2011 as a marketing assistant. The role was part of a graduate programme with sister company Pozzi-Ginori. Genovese was then offered a temporary post as product manager for Twyford and became Keramag design product manager in January 2014.

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Ilaria Genovese commented on her new role: “This is such an exciting role as it is a busy time for the marketing department at the moment. We have seen the recent launch of Twyford’s Energy Collection and national Bathroom Singer of the Year competition for BBC Children in Need, plus recent additions to the Keramag Design portfolio. I am greatly looking forward to developing the role to make sure all of our events and PR reflect the values of the Twyford and Keramag Design brands.”