Kitchen door and accessories manufacturer Uform has re-structured its Business Development Unit with three appointments and two internal promotions.

(Left to right): Alex Lyttle, Cathy Cassidy and Chelsea Brown

Alex Lyttle, who has previous experience of sales and coaching having worked for a merchant services provider, leads the department in the role of business development manager.

Joining Lyttle are business development executives Cathy Cassidy, who has sales experience in the motor trade and telecommunications, and Chelsea Brown who has worked six years in a key account role for Uform.

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Cassidy will oversee Wales and West Midlands alongside the North West and South Central UK regions while, Brown will be responsible for the North East and North West regions.

They join Susan Burrows and Adam Donnelly who have been promoted to the position of business development executive.

Burrows has over 20 years’ experience in sales and customer service having worked within the construction materials and FMCG sectors and will oversee the Northern Ireland and Republic of Ireland markets.

Donnelly is a Business Studies graduate who has worked in the Uform business development team for four years and will manage the Midlands, South East and South West regions in addition to Scotland.

This newly formed sales team will focus on the continued support of Uform’s current customer base, as well as establishing new customers throughout the UK & Ireland.

Commenting on the recent re-structure, group sales & marketing director Wes McKenna said, ‘We have a very clear strategy of where we want to take the business over the next 5 years and the appointment of a new Business Development team will be instrumental in driving new business sales opportunities as well as building long lasting relationships with our existing clients.

“We pride ourselves on a premium buying experience and we want to continue to strengthen this point of difference.  I wish Alex and the team every success for the future’.

Uform recently made a trio of appointments across its operations and IT departments.