Bathroom manufacturer VitrA has made key appointments across both its sales and marketing teams.

Sam Cooke has joined the business as retail sales director, succeeding Darren Paxford who headed sales for 27 years.

Amanda Raine has been announced as marketing director, taking over from Margaret Talbot who retired after eight years with the business.

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Cooke joins VitrA from distributor Davroc, where he was director of sales, representing leading bathroom brands as well as Davroc’s own brands.

He has comprehensive experience of the bathroom market, covering many routes to market, having also worked with Triton Showers, Irsap, Vokera and Wolseley.

He commented on his new role: “Joining VitrA is a terrific opportunity to build on years of industry experience. I’ve collaborated with the team at VitrA for many years through Davroc, so I am delighted to be part of the brand’s future.”

While Amanda Raine joins VitrA Bathrooms in Oxfordshire from her role as head of brand and communications at the Bristan Group.

Bringing over 10 years of experience in the bathroom and construction industries, she has also held product and marketing roles with Travis Perkins and Wolseley.

Raine will lead VitrA’s strategic marketing initiatives, drive brand growth, and develop customer relationships across all customer groups, including architects, designers, and the specifying communities.”

Speaking about joining the company, Raine said: “VitrA is an innovative bathroom brand with impressive design and manufacturing expertise.

“The award-winning experiential London showroom in Clerkenwell is a compelling resource for VitrA and its customers – I am thrilled to be part of the next chapter.”

Managing director Steve Breen added: “I would like to acknowledge the hard work and years of dedication both Margaret and Darren have given VitrA – we all wish them well in their new adventures.

“The VitrA story now continues in the capable hands of Amanda and Sam – both bring unique experiences and understanding of bathrooms in the UK. Welcome to the team.”