VitrA strengthens marketing team

Bathroom manufacturer VitrA has strengthened its UK and Ireland team with the appointment of Ruth Davies as its senior marketing manager.

11 Jan, 24

Bathroom manufacturer VitrA has strengthened its UK and Ireland team with the appointment of Ruth Davies as its senior marketing manager.

VitrA strengthens marketing team

With over 20 years of multi sector experience, she will oversee the strategic development of marketing activity for the company, to drive growth and develop customer relationships.

Davies brings a wealth of experience in marketing strategy, leadership and brand development to the role.

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Most recently, she held the position of lead strategist at strategic marketing consultancy, Perfectly Picked.

Her experience spans a variety of brands, including working with the trade marketing team at Electrolux for 10 years, and across independent retail, merchant and housebuilder channels.

On her appointment, Ruth Davies said: “I’m delighted to join VitrA and be part of a brilliant leadership team who are focused on supporting the business during its next phase of growth.

“I’m proud to represent the world class VitrA brand that keeps on top of trends with quality products which place the end user and installer firmly in mind.”

Managing director of VitrA Steve Breen commented: “We’re thrilled to welcome Ruth to the VitrA family.

“With her vast breadth of industry and marketing knowledge and expertise, coupled with her energy, Ruth will be a real asset to the company.”

It follows a raft of recruits across the VitrA UK business in 2023, across contract sales, residential sales, digital and finance.

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