Bathroom manufacturer VitrA has appointed Lauren Baxter as a key account manager responsible for DIY Channels.
She brings a wealth of retail store management experience, having worked for blue-chip companies like Marks & Spencer.
Most recently, Baxter has worked for international paint manufacturer Sherwin Williams where she has spent eight years, working her way up to national account manager for trade & DIY UK and Ireland.
Managing director for VitrA Bathrooms Steve Breen said: “We are fortunate to attract talent like Lauren to the VitrA family.
“She has relevant expertise developing and driving successful sales strategies and will undoubtedly be a huge asset as we progress our channel development.”
Lauren Baxter added: “VitrA is an exciting, innovative company. I look forward to working with the team and developing the multi-site retail business channel.”