Strengthening its southern sales team, UK supplier and distributor of worktops WEX Trade has appointed a former kitchen designer and ex-kitchen fitter.

Chris Walker and Mark Baron bring with them a total of 22 years’ experience and have joined the company in the newly-created roles of business development managers for the south west and South Wales and the south east respectively.

After spending 15 years with Wickes, Chris Walker has experience of kitchen design and has insight into what a consumer is looking for in a kitchen.

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He commented on his new role: “I’m delighted to have joined WEX Trade and I’m looking forward to the challenge of taking on a new role,

“It’s a really exciting time for the business with lots of growth on the horizon. With kitchen studios making up the majority of our customers,

“I’m confident that the experience I have will stand me in good stead as well as helping to add value to the business as a whole.”

As a previously self-employed kitchen fitter with his own business, Mark Baron has an extensive skill set that’s sure to be a big benefit when talking to retailers.

“The combination of my experience as a fitter and running my own business means I bring a unique perspective to my new position,” said Baron. “It’s something I hope that the kitchen studios can benefit from.

“The fabrication service from WEX Trade is something that no other distributor offers, helping to save time and money when our worktops are fitted.

“I’m excited to start spreading the word and talking to customers about how we can best support them.”

Head of sales at Formica and Wex Trade Ryan Smith added: “Both new appointments bring something to the WEX Trade sales team that we haven’t previously had.”

He continued  “Our sales team is already hugely knowledgeable and adept at forming great relationships with our customers so that they in turn can confidently talk to homeowners about our products and their benefits.

“The team is focused on providing an exceptional experience. Dedicated support includes easy ordering and a bespoke, high-quality fabrication service.  Industry-leading two-person nationwide delivery, at a date chosen by the customer, sets us apart.

“It’s a pivotal time for WEX Trade as the business grows and the addition of Chris and Mark will add further value to the team, giving us a different perspective that will ultimately help our customers.”