On a stand created by native New Zealand designers, appliance manufacturer Fisher & Paykel presented its latest models to the trade and communicated its point of difference, which head of marketing Helen Haider said was in design and usability.
Because of the location of New Zealand, Haider said the company doesn’t have the same influences as Europe, and so “there’s always a touch of innovation in what we do”, such as its Dishdrawer dishwasher.
The company has spend two years working on one of its hero product launches, the TFT oven, which has been created to be intuitive.
It has been designed so users can cook by food type, function or recipe, and provides guidance for users throughout the cooking process.
This was joined by a fully integrated fridge freezer, the RS80, and Column Refrigeration which included fridge freezers and wine coolers.
Retail sales director of Fisher & Paykel UK Mark Young said its main target market was predominately kitchen specialists and it was looking to grow its sales channel by 100 showroom accounts.
Helen Haider added: “We are also trying to attract designers and architects, as well, because we believe the product has that appeal – the built-in product especially.”
All the Fisher & Paykel appliances come with a five-year warranty as standard, and is supported by a team of area managers plus its own service engineers.