London startup Hidealoo has launched a discreet, moveable WC frame to ease the installation of toilets in small and hard to fit spaces.

Hidealoo’s steel mechanism allows a toilet pan to be swivelled through 90º, meaning it can be hidden inside a wall or cupboard when not in use.

As well as creating more flexible floor space and added counter space, it provides greater options for installations within homes where adding a new bathroom may not otherwise be possible, such as a utility room cupboard.

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While for wet rooms, the ability to conceal the pan provides more space for the showering area and keeps the pan dry.

Manufactured in Britain, Hidealoo has been designed to work with any standard UK wall-hung ceramic pan and has been tested to hold 400kg in weight.

In addition, it has operated through 250,000 flexing cycles with a fully flooded pan and pipes – the equivalent of the pan being used 10 times a day for 65 years while blocked up to the rim.

Its inventor, Monty Ravenscroft, has spent the last 25 years pioneering designs for innovative moving elements in architecture.

His space-saving London home was featured on Channel 4’s Grand Designs and labelled “one of London’s 10 most remarkable Homes” by Open House Architecture Festival.

Ravenscroft was inspired with the idea for the frame when designing solutions for his home that would maximise the space available by making it more flexible in use.

He also wanted to create something for his invalid father, who needed the convenience of bathroom facilities in his bedroom but in a discreet way to preserve dignity.