Furniture

How personalised bathroom furniture creates wellness spaces

Discover how offering personalised bathroom furniture helps retailers stand out, meet diverse budgets, and increase sales through flexible, design-led solutions

19 Jun, 25

Discover how offering personalised bathroom furniture helps retailers stand out, meet diverse budgets, and increase sales through flexible, design-led solutions

How custom bathroom furniture creates personalised wellness spaces

The Charlbury Collection, launched as part of the Calypso brand from Woodstock Trading, is available in four finishes and offers nearly 30 configurations.

 

Nothing signifies the transformation of the bathroom into a zen-like space, quite like the introduction of furniture, as consumers pay more attention to how they want it to function and feel.

As bathrooms become lifestyle-led and personalised for the client’s needs and aesthetic desires, furniture has been at the forefront of creating the overall aesthetic.

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“The bathroom furniture category is now one of the most influential sectors in helping to inject personality, and shape customisable design in the bathroom.

“Adding personal expression to a new bathroom is a trend that has evolved over the years as bathroom spaces have transformed into multi-generational, spa-like living spaces centred around relaxation and wellness”, furniture product manager at Bathrooms to Love by PJH Julie Lockwood comments.

While sales director for UK & ROI at Laguna Badwelten Steven Jacques puts it succinctly: “Incorporating furniture into a bathroom desing is the only way to truly personalise it.”

Material choice

It has seen wider choice of colours, textures and materials now available in bathroom furniture from woods to matt finishes, fluted finishes and even fabric, to create a space of peace and calm.

This has been joined by a variety of handles, worktops, to uplift and personalise designs.

Brand marketing manager at Laufen Emma Mottram states: “It’s not so long since the only options for bathroom furniture were white, grey or a wood effect.

“But not there are a huge number of not only finishes but also colours available.”

Head of marketing at Woodstock Trading Company Charlotte Tilby explains what this wider  variety has meant for its product design: “With personalisation continuing to be at the forefront of bathroom design, the Charlbury Collection offers nearly 30 configuration options, including different vanity styles and basin types.”

While Steven Jacques of Laguna Badwelten states: “We’re all about choice at Laguna Badwelten.

“Currently across our 21 ranges, we offer six different washbasins and 23 décor finishes, which when coupled with matching and contrasting carcass options gives consumers over 20,000 possible permutations, and that’s before choosing handles and worktops.”

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La Dolce Vita vanity basin, designed by Ludovica Serafini + Roberto Palomba, is part of the Ideal Standard brand from Villeroy & Boch Group and complemented by Finesse furniture

 

Interior options

While colour and material choice may be the obvious route to market, the variety of units, such as open shelves has also created additional options to create an individual look.

Senior designer at Roper Rhodes Keith Alcock explains: “Colour and finish remain the most immediate ways to personalise, but storage-driven customisation is growing fast.

“Items like internal drawers’ organisation, open shelving and floating units aren’t just visually appealing – they transform how the space is used.”

It brings us to an important point, that it’s not simply the exterior of the furniture which can be customised but the internal elements can make it work better for the user.

Keith Alcock adds: “The internal layout of furniture is just as important as the external look. Storage needs differ- some people prioritise beauty products and good roming tools, other need space for cleaning supplies and spare towels.”

Steven Jacques of Laguna Badwelten agrees, adding: “Internal configurations and accessories not only personalise bathroom furniture – they add to the practicality of it.

“Identifying the needs and indeed the users of the bathroom will help to ascertain which accessories are best recommended to be included.”

Simplifying offer

So as all the options for furniture grow both externally and internally, how do bathroom manufacturers simplify choice for the bathroom retailer?

“We design with both consumer creativity and retailer flexibility in mind.

“Our fitted furniture collection includes a wide range of handle finishes, basin types and worktop options, making it easy to build a scheme that feels truly personal”, explains Keith Alcock of Roper Rhodes.

And senior designer at Villeroy & Boch Group Yiota Toumba offers an overview: “Manufacturers have simplified the process for retailers to offer personalised bathroom furniture by creating co-ordinated product ranges.

“You can mix and match handles, worktops, basins and unit styles because they’re all built to fit the same system.

“It’s a clever way to off a custom look without the complexity of fully bespoke furniture.”

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The Boss range of bathroom furniture, from Ambiance Bain, is offered in a plain or fluted fascia in standard and slim options

 

Communicating choice

It means bathroom retailers also have to communicate the variety of choice to their customers without overwhelming them or creating confusion.

Showroom displays, point of sale, specification areas can all help.  “Visualisation is key”, says Thomas Shaw. marketing apprentice at Ambiance Bain, who adds: “We try to make things as easy as possible for retailers.

“That’s why we offer point-of-sale tools – like display boards, samples and reference cards – to help bring the products to life and make the sale smoother.”

While Yiota Toumba of Villeroy & Boch Group also looks at the importance of software and knowledgeable staff to help guide consumers: “Interactive tools, such as Ideal Standard’s Singular Configuration tool, can help retailers and customers mix and match products that are build to work together with greater freedom.

Knowledgeable staff can also play a key role in offering guidance and help customers find the perfect fit.

“It’s all about making the shopping experience feel personal and inspiring!”

Meeting budgets

But customisable bathroom furniture offers so much more than personalised looks alone, it enables designers to offer a range to suit all spaces, meet exact needs, and importantly span a range of consumer budgets.

Thomas Shaw of Ambiance Bain states it is “hugely important” to meet a customer’s budget: “Customisable furniture gives retailers a flexible way to guide consumers based on budget. It also opens opportunities for upselling – from premium doors styles to bespoke worktops.”

And Yiota Tomba of Villeroy & Boch Group agrees: “For those looking to trade up, customisable options provide the chance to add premium touches or upgraded feature, like more storage or a mix of materials, which can enhance the overall experience and make a space feel more luxurious.”

Importantly, by offering customised bathroom furniture to meet clients wants, needs, budgets and aspirations, it also allows bathroom retailer to differentiate their designs.

Yiota Toumba adds: “Offering customisable options sets you apart from competitors. It’s a great way to stand out by giving customers something more personal and flexible, allowing them to create a bespoke bathroom without the bespoke price tag.”

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Laufen unveiled Arun furniture at ISH, which combines a drawer in real wood veneer with a stoneware worktop and matching basin

 

Gaining sales

There is an overriding consensus from industry experts that bathroom furniture is only likely to grow, and at the heart of that will be customisable designs.

“Looking ahead, we anticipate continued innovation in bathroom furniture design, with an even greater emphasise on customisable look to meet diverse consumer needs”, reports Charlotte Tilby of Woodstock Trading Co.

And Yiota Toumba  agrees, as she states the trend is far from peaking, as she concludes: “The demand for personalised, flexible bathroom is only getting stronger as people seek to merge both style and functionality into their homes.

“As trends shift towards more sustainable and versatile designs, we can expect even more creative, customisable options to hit the market.”