Bathroom manufacturer Ideal Standard has introduced its design-led Atelier Collections, created in collaboration with renowned Italian studio Palomba Serafinia Associati (PS+A).

The premium collections have been designed to reflect the brand’s long-standing design philosophy and “look back to its heritage while shaping the bathrooms of the future”.

At the centre of the new collections, designed by founder of PS+A Roberto Palomba is the Conca range, which is a reimagination of an historic design and has been complmented by the Blend range of WCs

Sponsored Video

Quarter sawn Tulipwood

Core to the Atelier collections is colour. PS+A have created a colour palette, some of which draws on colour influences that can be found in Ideal Standard’s design heritage, and others which reflect and define new colour trends.

The colours have been applied to the Ipalyss range of slim washbasins, designed by Robin Levien and made possible by Ideal Standard’s Diamatec technology.

Additionally, there is also new brassware, with two new lines of mixer taps, Check and Joy. They are available in chrome and PVD finishes to offer a stylish simplicity.

Commenting on the new collections, Roberto Palomba said: “We are particularly proud of the results of our partnership with Ideal Standard.

“We maintain a very simple approach for our creations: quality paired with intuitive design that also keeps an eye to the past, while ensuring the levels of practicality, purity and elegance meet the needs of modern society.”

Managing director for Ideal Standard UK and Ireland David Barber said: “The Atelier Collections mark a new era in Ideal Standard’s design journey and we understand the importance of these ranges for our retail partners.

“Not only are we committing to a consumer advertising campaign to drive footfall to showrooms, but we are also working with retailers to provide support and tailor-made packages to ensure they are fully equipped to serve their customer base.”