Ideal Standard launches Dea

07 Mar, 14

SeymourPowell-designed collection exclusive for retail

Ideal Standard partnered with award-winning design and innovation studio Seymourpowell, at kbbBirmingham, to create the Dea range, which is exclusive to retail showrooms. The collection consists of ceramic baths, basins, WCs and storage solutions. The bathroom furniture boasts features such as soft-edged open shelf mirror units with LED integrated lighting and Bluetooth connectivity.