Bathroom manufacturer Roca Group UK has taken two suites at Kbb Birmingham to showcase its four brands – Roca, Laufen, Armani Roca and Cosmic brands.
Marketing manager for Roca and Cosmic brands Claire Gay commented: “Kbb Birmingham gives a real opportunity to showcase our latest products and design innovations.
“It also gives us an opportunity to develop how committed the Roca Group is to developing new products.”
And Emma Mottram, marketing manager for Laufen and Armani Roca said “innovation” was the story of the show “in the breadth of manufacturing, materials, trends, colours and technology that the whole group has access to.”
The hero launch product of the show for Roca has been hailed as the Inwash Intank WC, as Claire Gay explained: “We launched Intank some years’ ago. It’s a product that nobody else manufactures. Inwash we launched not so long ago and we’ve combined the two technologies.”
It means, the rimless, shower toilet function of Inwash is combined with the integral cistern of the Intank product, to form Inwash Intank.
She added, reflecting the trend for coloured sanitaryware, Roca has also taken the Inspira and Beyond collection and introduced them in a palette of tones.
Mottram pinpointed The New Classic collection from Marcel Wanders, which previewed at ISH in Germany, as the key launch for Laufen.
She commented: “We’re really enjoying the retailer reactions to such a well-designed, contemporary classic from the big designer Marcel Wanders.”