LG Electronics (LG) has launched the LG Objet Collection, designed to meet consumer demand for personalised home appliances.
Debuting as furniture concept appliances at CES 2021, the LG Objet Collection’s fridge and freezer has launched in China, with key markets in Asia and Europe set to follow.
The LG Objet Collection has been created to blur the line between home appliances and designer furnishings featuring a minimalist design.
It includes a range of materials and subtle colours that can be mixed and matched according to preference.
The LG Objet Collection fridge and freezer is offered in a choice of stainless steel and glass materials.
The stainless steel option offers three colours of Green, Silver and Matte Black, while the glass finish comes in four tints of Mint, Pink, Beige and Silver.
LG Objet refrigeration boasts LinearCooling, which helps maintain an even temperature with minimal fluctuations, and is claimed to keep fruit and vegetable fresh for up to seven days.
The appliance manufacturer plans to expand its LG Objet Collection of premium kitchen appliances with InstaView refrigerator and Styler wardrobe management system.
Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company commented: “The launch of the LG Objet Collection in international markets marks the beginning of an era of the personalised appliance.
“Offering understated design and different options of materials and colours to choose from, LG’s stylish innovations help make it possible for consumers to create a space that truly reflects their unique sensibilities.”