Distributor PWS has “re-energised” its classic 1909 kitchen furniture collection following market research and customer feedback.
The product refresh includes four signature looks, five colours, redesigned units for greater flexibility of design, and over 50 handles.
Its four signature looks span Shaker, Georgian, Ovolo and Slab, which sit alongside the existing Half Pencil, Scalloped and Quarter Round designs.
In addition, PWS has introduced five colours: Dry Rose, Putty, Dust Grey, Cadet and Storm Blue.
Kitchen category manager at PWS Richard Gates commented: “We’re delighted with our enhanced progressions for 1909 and the comprehensive new product additions following an extensive development process.”
PWS is supporting its 1909 collection with a retailer marketing support programme which includes product and set photography, consumer brochure, technical manual and updated catalogues across CAD software. This will be joined by digital, social, press advertising and PR.
Group marketing director at PWS Aidan Jackson said: “We’ve not only worked hard on re-energising the product behind 1909 but we’ve sharpened our partnership programme to ensure retailers are given the support and guidance to design, sell and install 1909 kitchens too.”
Read more about how classical styles remain a key interior trend for kitchens.