Charlotte Blackburn how range cookers aim at a broader market with smaller models

Having found fame as large appliances to dominate a kitchen, it seems the design tables have turned for range cookers. Although still in favour, it is the smaller offerings which are increasing in popularity. Changing the public’s perception to show  range cookers can fit in a smaller kitchen has been essential, especially in a post-recession market. The most popular models are now smaller offerings according to Glen Dimplex Home Appliances (GDHA). American appliance manufacturer Sub-Zero & Wolf has even launched a 762mm version which its MD in the UK Craig Davies, believes will become a bestseller. And as the range of sizes available increases, so too does the choice of colours. The range cooker is no longer only found in stainless steel as a variety of colours are now available, and this can heighten their appeal. 

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But aside from size and colour, the appliance is chosen for its functionality, so what are consumers looking for in a range cookers? Although consumers still favour dual fuel and gas hobs, induction has been growing and this is in part down to its claim to be the most effeicient hob type. 

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Induction hobs are particularly popular on high end models, and alongside this meat probes and rotisseries, which allow for a wider style of cooking , are also gaining favour. And adding to this is increased use of electronic controls, as well as improved use of LED, not to mention the Aga iTotal range cooker which can be controlled by text.

A lot of these innovations usually crossover from the built-in market. And it is no wonder really that built-in ovens lead the way in technology as industry exports report the built-in market is twice the size of the range cooker market and seven times larger in terms of unit sold. 

Industry experts believe, over the next couple of years, the market for range cookers will grow in strength as there is still plenty of scope for customers and not yet reached capacity for sales. 

The full article first appeared in the June 2014 issue of Kitchens & Bathrooms News.