Appliances Cooking

VIDEO: Samsung unveils Infinite at Kbb Birmingham 2020

Premium cooking appliances are a focus of the stand

02 Mar, 20

Electronics giant Samsung has unveiled the Infinite Line of premium built-in cooking appliances, alongside its AirDresser at Kbb Birmingham.

VIDEO: Samsung unveils Infinite at Kbb Birmingham 2020


The Infinite Line includes the Dual Cook Steam oven, allowing users to divide the oven into two cavities and cook using two cooking programmes at the same time.

Speaking at the show, UK channel sales manager for DA kitchen retail for Samsung UK Jonathan Hartley commented: “Its a full range of products encapsulating compact ovens, full steam options and complementary warming drawers,”

In addition, it also includes the combi hob which is a flush-fitting induction hob with an integrated extraction system.

These have been introduced alongside the recently launched AirDresser, which has been created to refresh and revitalise clothing without the need for washing.

And included on the stand are its existing hero products including its connected oven Dual Cook Flex, with split cavity and door which allows users to access the full or half the oven, plus Virtual Flame technology for its induction hobs.

For the first three days of the show, Samsung will be hosting cooking demonstrations and highlighting the benefits of its appliances while teaching visitors cooking hacks to maximise the use of its technology.

Speaking about the Kbb show, vice president – head of DA UK & Ireland – Dan Harvie commented: “A lot has changed since the last Kbb show, especially at Samsung where our technology is ever evolving.

“Therefore, it’s hugely important for us to showcase our latest offerings to customers in this brilliant setting, where we can offer demonstrations and full product showcases that really bring these innovations and the consumer benefits to life.

“This year, we’re particularly excited to be back at Kbb show to showcase our latest premium cooking range Infinite, firmly showing the industry that we continue to emerge and develop our products, bringing stunning design and the technology of tomorrow to the kitchens of today.”

Samsung recently announced the winners of its debut Kitchen Circle Awards, recognising and rewarding its retailers.