Commercial director of Harrison Bathrooms, owner of Scudo, Shaun Corcoran explains why he is looking forward to revealing its stand and new products

Q: Why have you chosen to exhibit at Kbb Birmingham and how important are trade shows to your business?

Kbb Birmingham is the perfect opportunity to showcase the latest bathroom innovations from Scudo for 2024 at Europe’s leading event.

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Exhibiting at Kbb and other trade shows allows us to meet key customers to engage and gain unparalleled exposure to generate valuable leads.

Q: What will be the story of the stand at Kbb Birmingham and what will be your hero launches?

We’re excited to reveal our stand at Kbb, which has been designed to stand out and leave a lasting impression.

Our ‘Colour by Scudo’ theme has instant impact with several vibrant displays to showcase our unique offer.

We are launching our new Scudo 18 collection in the New Year and Kbb will be the first opportunity to showcase this.

Our hero products on display include our new Koko opulent brassware and Boho freestanding furniture which features a stunning matt black frame and rustic oak accents.

Other highlights include our stylish Esme cloakroom unit, innovative Waterguard bathroom furniture, next generation Muro Plus, frameless Momentum wetroom with sliding door, Puriti sanitaryware and marble basins.

Q: Who would you like to attract to your stand and what will be the benchmark of success for you at the show?

The event usually attracts upwards of 15,000 visitors over four days.

We are looking forward to showing our existing customers the latest Scudo innovations and product launches for 2024 and engage with as many customers as possible who are looking for a bathroom supplier with our unique proposition.

The ultimate success of the show will be based on brand awareness, lead generation and relationship building.