Grohe invests in airport billboard advertising

16 Mar, 18

Largest out-of-home campaign in the company’s history

Grohe has launched a billboard advertising campaign for its Sensia Arena shower toilet at 19 international airports, it’s largest out-of-home marketing communication in the company’s history.

The First Class Seats for Everyone creative campaign is being featured across 15 countries, until March 25, and is  expected to reach 20 million people.

The campaign can be seen at London Heathrow at Terminal 2’s Link Bridge and Grand View, the main entrance for Terminals 2 and 3, Paris Charles de Gaulle, Frankfurt Airport and Amsterdam Schiphol.

Sponsored Video

It is being supported by public relations and social media activities, employee mobilisation initiatives and dedicated sales drives.

In addition, the Grohe XXL truck, which transforms into a mobile showroom, will call at selected airports to provide detailed information on its products.

Retailers selling the Sensia Arena have been supported with training and information material, while installers in the Smart loyalty programme will receive 1000 points per sold and scanned shower toilet.

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