Social media consultant Anna Rump or #thesocialmedialady of Amelia Rose Media explains how to give your channels more muscle.

If you’re social media is reactive, rather than proactive, it’s time to take a look at your strategy and see how it can work harder for you.

Here are five top tips to give your social media more muscle and provide more business opportunities for your retail business.

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1. Start with a plan

Do you want sales, followers, influencers, affiliates?

Once you know what you want you need to know how to measure this.

Look at your KPIs and decide upon three or four. Likes, comments, shares and direct leads are good ones to begin with.

2. Know your audience

What are they looking for, what do they want?

Are they looking for a totally new installation or just pieces to revamp and update an existing space?

Once you know what your audience wants you can set out to ensure your content showcases the solutions to their problems.

3. Quality is better than quantity

There is a lot of discussion on how often to post.

I would suggest that you focus instead on the quality of your posts, rather than the quantity.

Some of the biggest and most well-known brands do not post every day.

4. Use the right tools

Reels, stories and video content are now essential. Get to know the tools you will need BUT decide upon your goals first.

5. Schedule your content

Once you have your content designed and approved for the month, with the relevant hashtags, then schedule it!

Your digital marketing department should be spending time working ahead of content and responding to the incoming likes, comments and leads.

And if your sales and marketing departments are not working together, as one, then now is the time to change this.