100% Design returns to Olympia

24 Mar, 16

The theme for 2016 is “Experience Design”

 Design trade show 100% Design is set to return to Olympia in London from September 23-23, for its 22nd edition.

Taking place during London Design Festival, over 26,000 visitors – spanning architects, specifiers, retailers and interior designers – are expected to attend the show.

Each year 100% Design adopts a curated theme, which is the basis of its visual identity, installations and a programme of talks, and for 2016 it is “Experience Design.”

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It will consider how design guides, frames and improves the ways we live, work and consume, and will be expressed through commissioned installations.

Talks with 100% Design will explore wide-ranging aspects of experiential design, such as looking at the ways companies are using design to improve the workplace and how brands use design to shape perceptions.

As in all years, 100% Design will span five sections: Interiors, Kitchens & Bathrooms, Design & Build, Workplace and Emerging brands.

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