Aqualla Brassware MD to step down

Aqualla and Adamsez MD Steven Allaway has announced he will step down from his role at the end of the year, with a successor yet to be named.

09 May, 23

Managing director of Aqualla and Adamsez Steven Allaway has announced he will step down from his role at the end of the year, with a successor yet to be named.

Acqualla Brassware | "The quietest and busiest of times"

 

Allaway established brassware supplier Aqualla in 2011, in Newtownards, Northern Ireland, having identified an opportunity to “fill a gap between bathroom brands and distributors”.

The company then acquired historic bath brand Adamsez in 2020, with a proposed investment of £1million into the brand over the following 12 months.

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This included the development of new baths, and updated brochures, new website and social media channels for the Adamsez brand.

Just a year later, Aqualla Brassware with a revenue of £7.6m, was acquired by mixer tap manufacturer FM Mattsson Mora Group, which owns the Damixa, Mora Armatur and Hotbath brands, for an undisclosed sum.

Steven Allaway commented: “During the last 12 years, the company has transformed, from me and my mum in a small cold warehouse, to a team of 60 passionate individuals committed to the two amazing brands that are established throughout the UK and Ireland, with total sales of almost £50 million.”

Adding he believed there was “so much” potential in the business, Allaway said: “I want to sincerely thank the customers for believing in me, the team for supporting me, and FM Mattsson Group for taking the brands on the next steps in their journey.

“I couldn’t have asked for better owners – our staff and customers will have a bright future with the FM Mattsson Group values at our core.”