Armac Martin unveils new brand identity

Celebrating 95 years of trading, British hardware and accessories manufacturer Armac Martin has unveiled a new brand identity.

22 Feb, 24

Celebrating 95 years of trading, British hardware and accessories manufacturer Armac Martin has unveiled a new brand identity.

Armac Martin unveils new brand identity

It boasts a contemporary monogram and complementary colour palette, designed to highlight the character and warmth of the brand while reflecting Armac Martin’s commitment to crafting brass products.

Central to the rebrand is a new categorisation of Armac Martin’s portfolio of collections and finishes to enable easy specification of its products, designs and finishes, across styles and price points.

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The portfolio is divided into three overarching categories: Signature, Speciality and Luxe.

In addition, Armac Martin has refreshed its website, redesigned finish box featuring four of new brassware finishes, published its 2024.25 product guide and printed a debut edition of an annual interior look book The Journal.

Now run by the fourth generation, the family business has been manufacturing in Birmingham since 1929.

CEO of Armac Martin Richard McGrail commented: “We are extremely proud of our heritage, which has paved the way for the exciting new chapter that we are embarking on.

“The longstanding loyalty of our customers have been integral to our continued growth over the last 95 years, and we look forward to receiving their feedback on our new brand identity over the coming weeks.”

Armac Matin will be exhibiting at Kbb Birmingham at the NEC from March 3-6.

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