Bathroom and kitchen brassware brand Grohe has announced Primaflow F&P will join its UK network of distributors from January 2024.
Primaflow F&P will stock the Grohe Professional portfolio of bathroom and kitchen products for trade and showrooms.
It follows the roll-out of its commercial strategy, which has seen the creation of separate product portfolios for DIY, trade professionals and high-end retail and architects.
Primaflow F&P is a distributor of plumbing, heating, and bathroom products and offers nationwide next-day delivery from its network of distribution centres.
Retailers will have next-day access to lines such as Eurosmart, Essence, Tempesta and Euphoria.
Key account manager for Grohe James Sturdy, who will be heading up the partnership, commented: “We’re delighted to be working with Primaflow F&P, they are well known for their service levels and this will enhance Grohe’s offering alongside our existing distribution partners.
“This new partnership between Grohe and Primaflow F&P, will only strengthen our offering to our customers and reiterate our position as a go-to brand for complete bathroom and kitchen fittings.”
Managing director of Primaflow F&P Andrew Ballantine said “We’re excited to have a globally recognisable name such as Grohe to join our existing branded bathroom offering.
“We are committed to a strong stock profile, providing our customer base with Grohe products on their normal delivery service, bringing quality product and service together.”