Kitchen and bedroom door manufacturer BA has announced its Blossom Avenue brand will be endorsed by architect and brand ambassador Patrick Bradley in 2020.
The multi-award-winning architect is most famous for his Grillagh Water House, described by Kevin McCloud of Channel 4’s Grand Designs programme, as his favourite project.
It earned him the accolade of Kevin McCloud’s Grandest Design in 2019.
Bradley, who lives close to the BA Cookstown facility, says he relates to the local business: “Construction businesses are under ever more intense pressure to deliver sustainability, quality design and durability particularly in the housing sector.
“I believe BA and their new brand Blossom Avenue is of the kind of quality which immediately reassures builders as well as buyers. I am impressed by the finishes and material choices and the manufacturing standards are among the highest I have seen.”
The architect, who works on high end residential, housing, office and leisure projects across Great Britain and Ireland, will feature prominently during product launches, retailer events, trade shows and in marketing collateral.
Head of marketing at BA Nuala Brady said the partnership with Patrick Bradley is strategically significant: “This is a tight field in which top brands have worked hard to achieve profile and market position.
“Patrick Bradley brings successful business, a unique sense for design and its application to the Blossom Avenue brand, for which BA is pursuing a strategy to embed it firmly and quickly among the independent retail sector as well as through consumer channels as much as possible.”
“Our network of retailers will want to see this and with the added power which Patrick brings to our message, we look forward to the Blossom Avenue brand experiencing its predicted growth throughout 2020.”
Bradley will be at KBB Birmingham in March to launch the latest Blossom Avenue designs, as well as celebrating 30 years of BA’s successful business throughout the UK.
Blossom Avenue adds to the company’s Pronto kitchen collection.