Baumatic joins with Peanuts to promote cooking collection

02 Jun, 16

Vantage cooking collection promotion joins with DVD release of The Peanuts Movie

Baumatic has teamed up with 20th Century Fox to promote its Vantage cooking collection in conjunction with the DVD release of Snoopy and Charlie Brown: The Peanuts Movie during June and July.

Targeting families, each DVD includes branded promotional leaflets within the cover that highlights details of the cooking collection.

There is also a ‘call to action’ competition, which can be entered on the Baumatic website to win a shopping trip to Paris, complete with Eiffel Tower experience worth up to £5,000.

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To promote the competition, advertisements have been placed in Sunday newspapers and interiors magazines, including Your Home and Style at Home.

There will also be marketing presence on “family-friendly websites” throughout the two-month promotion.

In addition, point-of-sale materials for in-store promotion will be made available to retailers.

UK head of sales and marketing for built-in Hoover Candy Baumatic Owain Harrison said: “Having partnered with 20th Century Fox in 2015, we were delighted by the results of our previous activity, which generated increased awareness of our fashion-led Baumatic appliance ranges. This type of promotion, with its additional ‘call to action’ competition delivers a huge uplift in our website presence and enables ultimate brand attention from our prime target audience of ABC1 families.”