Bedroom brand buys kitchen businesses

01 Jun, 16

Home decor acquires Optiplan and Manor Cabinet Company

Supplier of bedroom furniture Home Décor has acquired Optiplan Kitchens and the Manor Cabinet Company, for an undisclosed sum, “to offer a more integrated kitchen, bedroom and bathroom range” to consumers and the trade.

Headquartered in Sheffield, Home Décor is a £50million turnover business and employs around 350 staff. It manufactures and installs fitted wardrobes and sliding wardrobe doors to consumers through its Spaceslide brand, as well as supplying the new build market, trade and DIY retailers.

Optiplan sells handmade kitchen from an 11-strong network of showrooms across the South East. Manor Cabinet Company also sells beposke kitchens through Optiplan showrooms, as well as its own retail outlets and direct to architects and housebuilders.

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Optiplan and the Manor Cabinet Company will come together to form a separate business within Home Décor, which will be headed-up by Home Décor’s CEO Max Crosby-Brown (pictured).

He will be joined by Home Décor’s current commercial director Mark Gledhill who has been appointed as sales and marketing director of the kitchen business.

Neil Martin, who has been employed as sales director for the bedroom business, joins the company from Moores Furniture Group.

Directors of Optiplan Gareth Jenkins, Bernard Deasy and Manor directors Terry McPartlan and Irene Smith will all stay on in the short-term to oversee the integration.

CEO of Home Decor Max Crosby-Brown commented: “This acquisition is a hugely exciting move for Home Décor and an important strategic step in achieving our growth plans. We will now have two distinct business units which together can offer customers a more integrated KBB offering. The three businesses are a great fit in terms of culture, product offering and market sectors.”