Beko launches biggest ever cashback on TV

10 Sep, 15

Promotion covers 60 models, including built-in and American-style fridge freezers

Appliance manufacturer Beko has launched its biggest ever cashback promotion which will run until October.

It will offer customers up to £200 cashback and a two-year warranty with purchases of built-in appliances and American-style fridge freezers, which totals more than 60 models.

The promotion is being supported by a TV ad campaign which airs on September 14 until October 18 and will be shown during prime time slots on ITV, Channel 4 and Film 4.

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Retailers will be supplied with in-store displays and POS and there will also be a landing page on the Beko website.

Brand manager at Beko Shalika Hooda commented: “We’re really excited to be launching this new cashback promotion and have designed it specifically to appeal to families looking for a fully-functional and stylish kitchen that they can be proud of.”

She added: “We’re confident that thanks to our investment in television advertising and in-store promotional materials, the campaign will be a great success for all our retailers.”

Beko advertised its American-style fridge freezers and dishwashers on TV, last year, with the latter in association with Finish.