Blanco appoints brand ambassador trio

Premium kitchen water place specialist Blanco has appointed its first UK brand ambassadors, spanning the worlds of design, property and cooking.

12 May, 23

Premium kitchen water place specialist Blanco has appointed its first UK brand ambassadors, spanning the worlds of design, property and cooking.

Blanco appoints brand ambassador trio

Laura Jane Clark represented the ambassador panel at the recent opening of Blanco UK’s Brand Experience Centre and is pictured with UK MD Neal Jones,  CEO Frank Gfrörer and head of marketing James de Boer

 

The trio of ambassadors include architect and TV personality Laura Jane Clark, property expert and TV presenter Laura Hamilton and recipe book author, Melissa Hemsley.

They will work alongside the company on a consumer-facing media campaign to highlight the brand’s range of products.

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Their expertise will be showcased across social media as well as consumer print and online publications in the homes and lifestyle sector, with a focus on the Blanco Unit, comprising taps, sinks, waste disposers and organisation.

In turn, the company states this focus will help kitchen retailers and designers upsell products for the water place area.

Speaking about the appointment of the brand ambassadors, digital marketing manager Sianie Stephens commented: “We’re delighted to have Laura Hamilton, Melissa Hemsley and Laura Jane Clark as our first ever Blanco UK brand ambassadors.

“Each are well-known and highly regarded experts in their field and bring a unique and distinctive approach to kitchen life that will resonate with our audience.

“We’re very much looking forward to working with our ambassadors to bring a warmth to the Blanco brand and take consumers on a journey to discover the important role of the water place in kitchen design and how a Blanco Unit helps improve kitchen use.”

Laura Jane Clark represented the ambassador panel at the launch of Blanco UK’s Brand Experience Centre at its headquarters in St Albans.