BMA conference theme Marketing for the Future

21 Mar, 14

Conference embraces bathroom and kitchen industries for the first time

The Bathroom Manufacturers Association (BMA) has announced the theme of its Bathroom and Kitchen Industry Conference as Marketing for the Future.

It is the first time, the Conference has officially embraced both the bathroom and the kitchen industries.

As part of its speaker line-up, the BMA has announced Nick Stanhope CEO of the behavioural change organisation We Are What We Do and Fiona Hawkins, MD of Plinkfizz who specialists in making marketing campaigns.

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Stanhope has been named One of Britain’s 50 New Radicals by The Observer in 2012 and has been concerned with social and environmental issues, writing an acclaimed paper The Incidental Effect. He will be talking about New Methods in Behavioural Change.

Hawkins was a finalist of the Young Business Person of the Year at The Sentinel and her focus in on digital marketing, new media, website development and multi-channel marketing. She will talk about Innovation and Trends in Marketing for Business Growth.

In addition, there will also be the BMAIncubator which will be a showcase of fashion-forward products for bathrooms and kitchens of the future.

CEO of the BMA, Yvonne Orgill comments: “We’re delighted with how the industry’s long-established conference is developing this year.”

She continued: “And we are now announcing the theme Marketing for Future. This covers a host of subjects and we will be concentrating on youth, energy, vitality, ideas and innovation for the future of our bathrooms and kitchens industry.”

The Bathroom and Kitchen Industry Conference takes place at Heythorp Park in Oxfordshire on October 6-7.