Global engineered surfaces manufacturer Caesarstone has recorded a spike in consumer interest in 2021, which it reports “lays the groundwork for a promising year in the kitchen industry”.
Using its in-house consumer engagement tools and analysis of its data, Caesarstone has experienced 150% increase in sales-qualified leads in comparison to the same time last year.
The company says the growth is reinforced by information gathered from kitchen studios which indicate an increase in customers enquiring about Caesarstone products, and an influx in orders from fabricators.
It comes after the launch of its Dark Collection in August, the addition of four new products to its Metropolitan and Supernatural collections and introduction of Calcatta Maximus.
Caesarstone plans to unveil its first portfolio of outdoor quartz surfaces in the Spring, and a further collection of paler tones this year.
VP of marketing for Caesarstone UK & EMEA Jonathan Stanley commented: “Working from home has quickly become the new normal and we have all had to think on our feet regarding our new home office set-up.
“With that in mind, many of us found ourselves working from the kitchen, bringing a whole new dimension to this already multi-functional space in the home.
“This increase in consumer interest shows promise for 2021. We are predicting growth within the mid to high-end kitchen market fuelled by a consumer desire for quality materials from proven, branded suppliers at a reasonable price, plus further factors contributing to hygiene, durability, and longevity.
“As the market remains optimistic, the growth we are likely to see will be steady, boding well for the kitchen industry in the long-term.”