Caesarstone now supplies UK direct

12 Jan, 17

Distribution model now follows the US and Australia

Manufacturer of engineered quartz surfaces Caesarstone has marked its 30th anniversary by selling direct in the UK and offering a 25-year warranty on its products sold from January 2017.

Formerly supplied through CR Laurence, the UK business now follows its distribution models in the US and Australia.

It has established an HQ in London with offices and warehousing, plus it is set to unveil a showroom on the same premises as a resource for fabricators, designers and architects.

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UK managing director of Caesarstone Amir Reske commented: “We are up and running and open for business”.

He continued: “With our well stocked 42,000sq ft warehouse at our HQ in Enfield, North London, complemented by our own delivery fleet, we are in a strong position to ensure our customers enjoy a quick and efficient turnaround from order to delivery.

“Together with our team of dedicated sales and support people, we aim to offer the exceptional service that you would expect of a premium brand – a service that is in line with our global service standards.”

Caesarstone reported that the change highlights the importance the brand places on the UK as one of its key markets, citing the prominence of quartz in the surfacing market driven by new builds and renovations.

Amir Reske continued: “We see great opportunities for the brand in the UK. We want to take our products and services to a new level, while ensuring that our customers are at the heart of everything we do. We will do this by enhancing our product offering – we already offer 40 desirable colours and designs and we will be launching more ground-breaking products later this year – and by building stronger ties with key partners via new loyalty programmes and unsurpassed service.”

He stated: “We now have everything in place to maximise the potential for Caesarstone in what will be a major market for the company.”