Kitchen supplier Caple has created a UK showroom at its Avonmouth, Bristol headquarters, to introduce an initiative called Caple Studios.

Measuring 1,200sqft, the showroom features furniture, appliances, sinks and taps, from Caple’s collections and complements the Caple Experience Centre.

The Caple Studios concept creates a move into the consumer market, with more showrooms to follow in a series of strategic high street locations.

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These will be open to the end user with kitchen designers to help homeowners create a Caple kitchen.

Managing Director Danny Lay explained how he formulated this concept during the first lockdown: “Like many suppliers, I started to think how we could ‘pivot’ our company and look for new routes to market.

“As we are the only business in the UK to offer appliances, sinks, taps and kitchen furniture under the Caple brand, it made sense to approach a number of our existing customers with a solus arrangement.

“This way, they benefit from one supplier with all of the advantages that it brings.”

Lay added: “The retailers we have approached already have an intimate knowledge of our team, including sales, marketing and distribution, with the ability to make greater margins by channelling more business through one supplier.

“We can even protect their business by offering a solus geographical area.”

Each Caple Studio will be designed and created to cater for clientele in the designated area, so the retailer can benefit from a bespoke showroom to suit their customers’ needs.

At the Annual Meeting of buying group the KBBG, Lay recently urged kitchen suppliers to tell retailers the truth about the ongoing supply challenges.