CEO of BSH UK heads to America

17 Jul, 14

Michael Steinle to become president and CEO of BSH North America

BSH has announced its CEO Michael Steinle will be leaving the UK & Ireland division to become president and CEO of BSH North America. It follows the announcement BSH UK is 11% up on sales, helping the group reach EURO 10.5billion.

Steinle will be suceeded by Andreas Meier on September 1, 2014.

Meier has worked for BSH Home Appliances for 16 years and joins the UK division from Munich, where he has held the position of senior vice president of marketing (global), product division laundry care since 2011. Prior to this, he was managing director of BSH Thailand and senior vice president of the cooking division for BSH North America.

Sponsored Video

Steinle started his career with BSH in 1982 and became CEO of BSH Northern Europe in 2002 before being appointed CEO of BSH UK & Ireland in 2011.

CEO Michael Steinle commented: “I would like to take this opportunity to welcome Andreas Meier to BSH UK & Ireland. Andreas’ strong reputation as a key figure within BSH global precedes him and I have complete confidence that under his direction, BSH UK & Ireland will continue to flourish.”

He continued: “It is with mixed emotions that I will be embarking on a new journey with BSH North America. I have very much enjoyed nearly four years in the UK and found my time here extremely rewarding. It is thanks to the support of BSH staff, trading partners and our customers that we have been so successful during a period of significant change within the company and also in the wider commercial environment of the UK & Ireland.”