German brassware manufacturer Dornbracht has launched ReCrafted, allowing eco-conscious consumers to buy refurbished fittings via an online shop.
The programme was introduced to reduce carbon footprint, which is claimed to save around 40% of CO2 emissions, compared to the creation of a new product.
It will see taps undergo a seven-step renovation process, including rebranding the product with the Dornbracht ReCrafted logo and reboxing into ecological packaging with a certificate.
All ReCrafted products will be offered with a five-year guarantee.
The process will be integrated into existing production lines at Dornbracht’s factory in Iserlohn, Germany, since it already produces a large proportion of parts.
Dornbracht already has experience in refurbishing used fittings with its x-tra service, which has met customer requests for bespoke solutions for more than 70 years – including repairing old fittings.
ReCrafted is currently available across Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain and Sweden, with plans for the UK.
Commenting on the initiative, CEO of Dornbracht AG & Co Stefan Gesing said: “When our customers buy a ReCrafted fitting, not only are they giving timeless classic designs a new home, they are also showing environmental awareness.
“The focus is on retaining the value of the products and minimising the use of resources. Apart from this, our project also preserves intangibles, such as the manual skills and craftsmanship that have been imparted in our workshop for decades.”
ReCrafted forms part of the company’s holistic sustainability approach, which includes 80% of raw materials coming from Germany and 98% from Europe.
Since the end of 2021, all electricity powering Dornbracht’s head office has come exclusively from renewable energy and in 2022, it achieved the ISO 14001 environmental management standard.