Bora partners with Whirlpool in US and Canadian markets

Downdraft extraction specialist Bora has entered into a partnership with Whirlpool Corporation for the US and Canadian markets.

28 Feb, 24

Downdraft extraction specialist Bora has entered into a partnership with Whirlpool Corporation for the US and Canadian markets.

Bora partners with Whirlpool in US and Canadian markets

The partnership has been announced at the Kitchen & Bath Industry Show (KBIS) held in Las Vegas, which will see Whirlpool Corporation products developed and produced in partnership with Bora.

Premium brands of Whirlpool Corporation JennAir and KitchenAid will both feature the new Bora downdraft systems.

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Founder of Bora Willi Bruckbauer stated: “I’ve always wanted to roll out the concept of hood-free kitchens internationally; we’ve long since dreamed of the end of the extractor hood.

“Now, we’ve made huge progress towards achieving a global approach.”

Bruckbauer explained: “Together, we’ll significantly speed up the market changes.

“Bora, as an international pacemaker for innovation and an international synonym for cooktop extractors, and Whirlpool Corporation, as one of the market leaders in the USA and Canada, each contribute their own strengths to this strategic partnership.

“As such, the markets will also come to be enriched by jointly developed products.”

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