Bathroom brand Duravit has boosted its management team with the appointment of Jutta Langer as president Europe plus.

She will report directly to CEO Stephan Tahy and assume strategic, organisational, and profit and loss responsibility for the markets in Europe and Africa.

Jutta Langer has a track record of more than 20 years in companies such as Procter & Gamble and L’Oréal as well as management experience at the Werhahn Group.

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Most recently, she established the strategic consulting arm for consumer-intelligence company GfK as global vice president consulting.

The new appointment strengthens the structure of the region Europe Plus – which includes the core market of Germany.

A dedicated marketing organisation will be set up to focus on the specific demands and requirements of the German skilled trades and European customers, architects, and interior architects.

This will span the topics of design, functionality and sustainability, with ecommerce operations also sitting within the new structure.

Duravit is active in more than 130 countries worldwide and reported revenue of €707 million, earlier this year, with its largest sales in German speaking areas.

CEO of Duravit Stephan Tahy commented “With the appointment of Jutta Langer, we are acquiring a successful executive with international experience for the key sales region of Europe Plus, which includes our home market of Germany.

“With her broad background in both B2B and B2C and her experience in the strategic development of business models and organizations, she will ensure that Duravit remains on its successful course.”

Jutta Langer stated: “I’m really looking forward to giving Duravit the benefit of my experience and at the same time working with the team to expand Duravit’s market position.

“The brand has so much appeal and is really respected around the world. True to Duravit’s mission statement of ‘Upgrade your everyday’, I’ll work intensively with my team to make our customers’ lives a little bit better every day.”