Geberit is taking its Aquaclean shower toilets on tour, during the summer, as part of plans by the company to boost the profile of its ceramics ranges.
It will be taking a trailer to festivals and outdoor events, setting up temporary bathroom facilities for VIP areas, to promote its Aquaclean Sela shower toilet.
The events will include Pub in the Park festivals, where VIP ticket holders, performers and guests will be able to use the Geberit Aquaclean Mera WC and basins from its Acanto range.
Consumer marketing manager of Geberit UK Holly Aspinall commented: “Our presence at Pub in the Park is a fantastic way of showcasing our Aquaclean shower toilets to the public.
“We’re really focusing throughout 2019 on growing our profile and, with that, investing in supporting our independent retailers.
“Initiatives such as these really help raise the profile of our range.”
Geberit was recently awarded a BMF Centre of Excellence for its showroom, which means it can use its showroom to support and train builders’ merchants.