Around 800 trade professionals from around the world were invited to Lisbon, Portugal, for the Grohe X Professional Event.
Participants were able to visit the Grohe Experience Centre in Lisbon and plant in Albergaria, as well as a dedicated brand space.
Presenting the Grohe Professional portfolio, which encompasses over 700 products and sold through wholesale channels, the space featured its latest Everstream water-recirculating shower, Phantom Black colour and Tempesta hand shower.
In addition, the event space showcased its training and service package, with the focus being how to support professionals at the point of sale.
It included the presentation of its recently launched Grohe Professional campaign celebrating the partnership between consumers and professional partners.
And this was rounded off by Grohe+, a loyalty program for its tradespeople with a training offer.
Completing the brand space, the company showcased its GIVE (Grohe Installer Vocational Training and Education) program and partnership with WorldSkills International to raise the profile of trade skills.
Created to promote the plumbing profession and increase the pipeline of skilled workers, GIVE supports 65 plumbing schools to young installers with a foundation for a start to their careers.
While Grohe’s collaboration with WorldSkills International will see the company supporting the skills competitions for Plumbing and Heating at EuroSkills 2023 in Gdansk and WorldSkills 2024 in Lyon.
Commenting on the event, Leader of Lixil EMENA Jonas Brennwald said: “We are delighted that the Grohe X Professional event was a great success.
“Direct contact with our professional partners is vital to us and it is important to come together as an industry to understand how we can support each other.
“We firmly believe that this is the foundation for sustained growth and innovation, and we will continue to invest in these relationships.”
The Grohe X Professional Event is the second instalment of live events, following the digital Grohe X Summit that took place in March 2023.