Grohe Spa unveils Milan Design Week immersive experience

Grohe Spa will unveil an immersive experience, including a series of talks, at The Palazzo Reale during Milan Design Week 2024.

02 Apr, 24

Building on its Red Dot “Best of the Best” awarded installation at Pinacoteca di Brera in 2023, Grohe Spa will introduce an immersive experience at The Palazzo Reale during Milan Design Week 2024.

Grohe Spa unveils Milan Design Week immersive experience

The former royal palace, near the cathedral, is home to international art exhibitions and will play host to the Grohe Spa “Salus per aquam” concept (Latin for ‘health by water’), including talks, from April 16-21, 2024.

Leader of Grohe Spa, Lixil EMENA Karl Lennon commented: “We are proud to be a part of Milan Design Week once again.

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“This occasion offers us an ideal platform for meaningful engagement and exchange with architects and designers, fostering mutual inspiration.

“Our objective transcends a mere product presentation; rather, we aspire to cultivate a holistic experience that underlines the essence of Grohe SPA: the belief that water is the source of vital energy.”

The “Aquatecture” installation will be designed to “underscore the significance and importance of water” in architecture and the health and well-being benefits it brings”.

Leader Lixil global design EMENA Patric Speck comments: “Inspired by the former courtyard garden and in line with the motto of the Fuorisalone ‘Materia Natura’, we are aiming to blend nature and architecture to create a sensory journey focusing on the element of water.

“Visitors will be taken through our innovative concept of ‘Aquatecture’ spaces, experiencing the essence of our brand and our carefully curated bathroom solutions.

“We intend to elevate the significance and importance of water in architecture and the health and well-being benefits this infusion can bring.

Part of this experience is the Grohe Spa Aqua Talks, a series of discussions, where architects, and leading designers, will converge to explore the interplay between water, architecture, and well-being.

The three talks will delve into the impact on personal and social wellness, by uncovering designs that transform spaces into reflective environments of tranquility and revitalisation, offering a complete multi-sensory experience.

Leader of Lixil global design, Lixil Americas Jean-Jacques L’Henaff and César Giraldo, César Giraldo Design will talk about revitalisation on April 16, from 5-6pm CET.

Whereas Leader of Lixil global design and brand identity Paul Flowers and Steve Leung of Steve Leung Design Group will discuss Redefining Luxury on April 17, from 5-6pm CET.

Leader of global design Lixil EMENA Patrick Speak, founding partner of Studio Marco Piva Daniela Baldo and partner of Conran and Partner Tina Norden will speak about Regeneration on April 19, 11AM – 12PM CET.