Home appliance and electronics brand Hisense has invested €45million in a  refrigeration factory in Valjevo, Serbia.

Hisense has invested €45 million in a new factory for the production of refrigeration appliances in Valjevo.

The new Valjevo 3 factory manufacture side-by-side refrigerators under the Hisense, Gorenje, and Asko brands, primarily for export to European markets.

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An opening ceremony marked the completion of the construction and the official opening of the factory was attended by the Serbian Prime Minister Ms Ana Brnabić.

Gorenje has been operating in Valjevo for 17 years, providing over 1,750 jobs, with the opening of its new factory seeing the employment of 1,000 workers over the next three years.

The factory is situated next to the existing one on a 45,000sqm site, housing a production hall covering 30,000sqm, warehouses, and a state-of-the-art cafeteria for employees.

Planned production in the new factory is750,000 side-by-side appliances annually, contributing to a total production of 1.7 million appliances per year across all three Gorenje Valjevo facilities by 2025.

During the opening ceremony, Hanson Han, CEO of Hisense Europe group, commented: “This factory represents a significant investment and is a testament to our unwavering commitment to this community, this country, and the European market.

“Beyond our business endeavours, we believe in giving back to the community that has embraced us and made us feel at home.

“Recognszing our social responsibility, we have made substantial donations to improve the quality of life for the people of this region.

“On this occasion, I would like to express my gratitude to the Government of the Republic of Serbia.

“Their support and understanding of the importance of this project were crucial in making today’s event a reality.

“Thank you all for being part of this remarkable journey, and I look forward to a future filled with shared success and prosperity.”

Prime Minister of Serbia, Ms Ana Brnabić said: “Hisense Group will employ almost 3 thousand workers in Serbia in the coming period, and that is really significant.

“I am endlessly grateful to the Hisense Group for showing great respect and trust in the Republic of Serbia in this way, but above in all our people – their quality, their knowledge, their value and discipline, their potential to create common added value that we will export from here in Valjevo throughout Europe and throughout the world.”

Since the opening of the first factory in Valjevo, over 10 million appliances have been produced, with the number of units produced in 2022 alone exceeding 953,000, with 92% for export.

Hisense Europe, as the European arm of the Hisense group, encompasses production facilities in Serbia, Slovenia, and the Czech Republic, along with development centres in Sweden, the Netherlands, the Czech Republic, and Slovenia, and 27 sales companies.