Hotpoint Love Your Food online promotion

26 Aug, 15

Consumers can receive a free small appliance up to £169.99

 Hotpoint is encouraging consumers to ‘Love Your food’ in an online promotional campaign that runs until October 14 and celebrates the launch of its Ultima Day 1 refrigeration.

It sees the brand offering a free small appliance, worth up to £169.99 with selected cooling and cooking appliances.

Hotpoint has created videos, web banners, vines, imagery and digital advertising to support the promotion.

Sponsored Video

Brand communications director for Hotpoint, Ian Moverley said: “The new ‘Love Your Food’ campaign is a natural progression from our ‘Love Your Clothes ‘activity, and both aim to establish an emotional connection between the brand and consumers by demonstrating how Hotpoint adds value to the consumer’s life by providing great results and complete care for the things they love.”

He continued: “It is a shocking fact that as a nation we Brits throw away 7million tonnes of food every years. Consumers are keen to preserve the freshness and quality of their food for as long as possible, and our new Ultima refrigerators provide the answer to this demand by using innovative technology to maintain Day 1 food freshness for up to 14 days.”