Premium Sponsor of Italian football club
Appliance manufacturer Hotpoint has signed a sponsorship deal with Italian football club AC Milan, with the aim for the 2014/15 season to increase the popularity of the brand in Italy. However, it also offers Hotpoint the opportunity to increase its visibility with clients all over the world.
Hotpoint claims its brand and the football club share the same values of efficiency and style.
Neil Tunstall, group marketing executive director of Indesit Company, commented: “We are very enthusiastic about this partnership with such an important team like AC Milan, and we want to promote our brand as a global leader in the sector through our association with an enormously successful club. We are honoured to have the opportunity to support a club that represents our spirit so closely.”
Jaap Kalma, commercial director of Milan, said: “We are very happy to announce this sponsorship deal, a new collaboration with Hotpoint, that is part of a campaign that we have had a close relationship with for many years now. Hotpoint represents style and innovation, the same values that have made Milan famous all over the world. That is why this partnership offers a lot of advantages.”
Hotpoint’s sister company Indesit has been named as Official Partner of Arsenal.